Operation Management at Costco

The management of the operations within an organization is extremely essential in bringing about its success. This is especially the case considering that for the most part, organizations in the business world are increasingly getting involved in competition with each other in order to remain competitive. Costco is one of the organizations that seek to bring about the best quality in their services through making sure that its employees are satisfied and this is achieved through the advancement of their interests both within and outside the company. In this way, Costco has been able to develop a good reputation based on its need to promote its image through its employees while at the same time providing the best services possible to its customers.

One of the most fundamental aspects of Costco’s operations is that is seeks to promote the efficiency of their employees. This is especially considering that it seeks to create an environment within which its employees are able to do their best for the sake of the company through the advancement of their interests within it. A good working environment where employees are provided with free reign on how to handle customers on a more personalized basis has made it possible for employees to feel empowered in their work. Taking competitive advantage into consideration is another aspect of management that can ensure Costco’s success (Heizer and Render 71). This has been achieved through the provision of benefits and higher wages to employees for the sake of advancing their quality of life which has in turn made them more loyal to the company. The result is that Costco has allowed for the advancement of its workforce in a manner that brings about the best in them for the sake of promoting its own interests in the market. Moreover, the empowerment of employees can also be considered to be a sound strategy especially considering that other companies tend to deny their employees the right to do what they think is best for the sake of promoting the products that they are selling. The result is that there is a loss of morale among employees who come to believe that they are not valued enough by management to independently bring in customers. This is not the case with Costco which has put employee empowerment at the forefront of its strategy because it has made employees the biggest promoters of its image.

Another aspect of Costco’s operations that can be considered to be important to its success is employment stability. This has been achieved through the promotion of benefits for its employees which include job security as well as benefits in case of disability as well as when suffering from any ailments (Heizer and Render 435). This is an extremely sound strategy because it ensures that employees are completely focused on their work instead of seeking more stable work elsewhere. Works schedules that put into consideration the need to take case of the welfare of employees have also been put in place. This, in addition to the higher wages that they receive when compared to rival companies, has allowed for an increase in motivation to work among employees to such an extent that they give their best to their work. The various constraints to its human resource strategy, such as the need to control the expenditure that it places on its employees when compared to other companies, have been smoothed over by Costco through its making sure that the potential financial problems it might face are outweighed by its excellent performance in the market. This has been to such an extent that a significant number of employees have ended up doing their best in their work in the comfort of knowledge that they will be compensated.

Healthcare benefits are some of the most important aspects of the success of any company because the more generous they are, the more likely that employees will be motivated to increase their performance. This is a lesson that Costco’s management seems to have taken to heart because it has provided extremely generous medical and dental benefits to its employees that have allowed for the advancement of the health of these individuals. Moreover, the extension of these benefits to dependents has made it possible for individuals that work at Costco to increase their output because of the motivation that they have based on the belief that the company cares for their welfare and that of their loved ones. The generous benefits that the Costco has advanced its employees are essential because it has become a major contributor to the success of its operations. The generous incentive system that has been put in place by the company is important because it allows employees to be self-directed in their work (Heizer and Render 438). This means that they are better able to make sure that they work with minimal supervision, which helps the company save both time and money when it comes to dealing with issues concerning employs. Thus, productivity remains high while at the same time making sure that the interests of employees are secured in a manner that advances the interests of the company.

By competing through the advancement of its employees’ interests, Costco has the potential of attracting some of the best individuals in the industry to work for it. The pro-employee policies that it has adopted can be considered to be essential for promoting not only its image as a viable employer, but also shows potential employees that unlike its rivals, it is a generous employer. In this way, it becomes possible to make sure that there is a large pool of potential employees to choose from when the time comes for recruitment. However, while it has the best possible number of potential recruits, there is need for the company to make sure that it only employs those individuals who display the highest ethical standards possible (Heizer and Render 455). This is because when companies in the contemporary world conduct their operations, it is essential for them to observe ethics at all fronts or risk ending up getting their reputations damaged and in turn ending up losing their market share. Therefore, in order to make sure that all operations run smoothly, it is important that Costco, when staffing its operations, is able to advance the highest ethical standards possible so that it can maintain and advance its market share. It is important for there to be an effort to observe ethical standards while at the same time promoting continuous improvement because it is one of the most fundamental ways through which employee commitment to the company can be ensured while at the same time promoting the competitiveness of the company in a way that allows for the creation of better market opportunities than it already possesses.

In conclusion, it is essential for Costco to make sure that it continues to promote the interests of its employees through providing them with incentive packages as well as better working conditions than its competitors. This is one of the most fundamental ways through which it will be able to continue performing well in the market while at the same time attracting the best talent possible to help run its operations. Making employees the center of its operations management is essential because it is these who are the driving force behind their success while at the same time advancing the good name of the company through their efforts to make it a success. It is, therefore, essential for the interests of employees to be protected as a means of making sure that there is a proper means through which operations can be advanced without any glitches as a result of lack of motivation.

Work Cited

Heizer, Jay and Render, Barry. Operations Management: Sustainability and Supply Chain Management. 11th Edition. New York: Pearson, 2013.

Anna Dovgalyuk: Why do people think her 'manspreading' video is a Kremlin hoax?

Millions of people around the world have watched a viral video that appears to show a woman taking direct action against "manspreading". So why do some think it is actually Kremlin-backed disinformation?

A woman creeps up to unsuspecting men on the St Petersburg Metro. The men are taking up lots of space, with their legs wide open. Before they can react, the woman dumps a bottle of diluted bleach onto their trousers. It's enough to make a stain, although not strong enough to cause serious injury.

The video was made by Anna Dovgalyuk, a Russian activist, student and social media star. And it racked up millions of views before being removed from YouTube.

The story was picked up by numerous news websites and caused a huge online uproar. Comments heaped praise, scorn, and more extreme threats of violence on Anna and others involved with the video.

But along with the video's viral spread came questions. Was it staged? And also was it - as some believe - a crafted piece of propaganda, sponsored and spread by the Russian government? And if it was, what was the aim?

Anna Dovgalyuk is relatively new to YouTube activism. The video was only her second post on the platform. Her first also had a feminist theme, and was also shot on the St Petersburg Metro. It was a protest against upskirting - taking photos up women's skirts - and showed a model (not Anna) lifting her dress to show passengers her underwear.

That video also got a lot of coverage, and prompted Anna to turn her attention to a project attacking "manspreading" - the phenomenon of men on public transport who sit with their legs wide open or otherwise inconvenience fellow passengers by taking up too much space.

"I thought that it was one of those problems which should be highlighted, that people should be made aware of," she told BBC Trending.

The video went up in late September, and was clocking up views at a rate of a million a day. But almost immediately, questions were raised about its authenticity.

An online news outlet in St Petersburg called Bumaga quoted a man who supposedly appeared in her video, admitting that he was paid to sit on the train and get squirted. Bumaga reproduced a post by the man on the Russian social network Vkontakte. (His account was deleted and the BBC could not immediately reach the man for comment).

Additionally, in the video, Anna states that it was created "in assistance with friends who share my position."

Speaking to the BBC, she denied that it was staged or that anyone was paid to get diluted bleach thrown on them.

"This is some completely random guy," she says, "I don't know what kind of actor he considers himself to be... but there is no evidence, it's just somebody's claim."

'Staged Kremlin propaganda'

The story took another turn when a European Union project to combat Russian misinformation, EUvsDisinfo, called the video "staged Russian propaganda".

According to this theory, the stunt was part of the Kremlin's surreptitious online interventions into various culture wars around the world, and designed to provide evidence that Western-style feminism has gone too far.

The EUvsDisinfo report gave the video another burst of publicity - and several of the same outlets which credulously reported on the video when it went viral ran reports with the European Union's take.

EUvsDisinfo cited two main pieces of evidence: the Bumaga report, and also the fact that the video was picked up and repackaged by a Kremlin-funded social media venture called In The NOW, which has more than three million likes on Facebook. In The NOW also has accounts on Twitter, Instagram, Snapchat and YouTube.

But In The NOW began as a TV programme on Russia Today - now known as RT.

RT and the news agency Sputnik, are directly funded by the Kremlin. Western governments as well as media critics have called them propaganda outlets.

And EUvsDisinfo sees the dark arts of the Kremlin at work in Anna's video and its treatment by In the NOW. "The video stages extreme feminist activism and manages to provoke extreme anti-feminist reactions," its post on the video concluded. EUvsDisinfo turned down a request for an interview about this story.

But is this a case of seeing Russian bogeymen where there are none? Wouldn't any social media company pick up on such clickable content?

In The NOW - which is based in Berlin - says that although it is financed by Russian government money, it has editorial independence.

"There's no top-down editorial memo that goes out, nothing like that," says J Ray Sparks, an American who is chief operating officer of Maffick, the German company that produces In The NOW. "It has never been some kind of propaganda outlet."

Although In The NOW doesn't deny that it receives money from the Russian government, this information isn't readily apparent on its Facebook page. When asked whether its mix of light-hearted stories and more serious news had ever included a video critical of Russian President Vladimir Putin, Sparks replied: "We haven't done anything recently."

In the NOW's video about Anna's manspreading stunt has racked up more than six million views.

Cuba: What everyone needs to know

The Cuban starter pack

It has, over the years, become necessary to paint a vivid picture of Cuba from the time when it was still a Spanish colony through to the twenty first century and the struggles which this country and people have had to undergo in order to reach where they are today. It is necessary to use the format of asking questions and coming up with suitable answers to these questions so that a clearer picture of the true history of Cuba, without the bias which it has had to endure from some American writers. The discussion of the early liberation struggles of the people of this country against colonialism, first against Spain, and later against the United States, after the latter was awarded Cuba after winning its war against Spain is also necessary. Cuba had to suffer from decades during which the country was ruled by American backed dictators who suppressed the country’s interests in favor of their sponsors, mainly the United States and companies from this country. It is essential that a clear picture of how Cuba had to suffer land alienation as almost two thirds of the country’s land was either in the hands of private owners from the United States or in that of American corporations.

The events leading to the revolution and the American response to it that led this country to move into the Soviet sphere of influence are a direct result of American policy. The reasons for the success of the revolution despite the fact that it was often challenged by its more powerful neighbor to the north is that the revolution has proven its resilience. In addition, it is pertinent that a criticism of the American policies on Cuba after the revolution and suggestions of what the former could have done differently to ensure that it remained influential within Cuba. The six decades of the revolution should also discussed and this is coupled with a discussion of the circumstances that have ensured its survival to the present and the reasons why it did not collapse as soon as the Soviet Union, which was its main backer, did. One of the most fascinating factors concerning the Cuban revolution is the smooth transition of power from Fidel Castro to his brother Raul, and how the latter has presided over the liberalization of the economy so that the country can not only remain competitive on the world scene, but also for the benefit of the Cuban people.

Cuba: the land of contrast

The revolution has played an immense part in the development of the the people of Cuba since not only their standards of living but also their society changed for the better after the revolution. The revolution has ensured that the Cuban people are aware of each other’s equality and because of this, then they have to treat each other well, like a part of a greater family. This positive attitude towards each other it has enabled all workers within the Cuban economy to concentrate more on service for the greater good of all Cubans, than to work for personal gain. One of the firmest principles which the revolution has instilled among the Cubans is that working for the people of Cuba is the most valuable thing because it is what will determine whether the revolution is eventually judged as being either a success or a failure. It is through the revolution that the Cubans became, for the first time, a united nation which was not divided by class or by interference from foreign countries such as the United States. It is only after the revolution that the Cubans came to identify their country as their own and this has created a strong nationalist feeling among them that is hard to match anywhere else in the world. The fact that the revolution has managed to survive for this long can be attributed in part to the strong sense of ownership that the Cubans have towards the revolution.

One of the legacies of the revolution is that of the achievement of literacy for all Cubans and because of this, Cuba is currently the only country in the world which has achieved a hundred percent literacy for all its citizens and all Cubans of any age have at least a basic education, a feat which even the United States, a long term rival of the revolution, has yet to achieve. The revolution has encouraged the equal opportunity among men and women throughout the economy and this has been because of the belief that these two genders have equal capabilities to function at work. There is hardly any task which is designated to one gender that cannot be undertaken by the other. Furthermore, it has ensured that there is a balance between the employment of men and women in the workplace, hence ensuring that gender balance has been achieved. Cuba is the only state in the world to achieve an almost perfect gender balance, and in addition to the total literacy rate, the Cuban revolution has not only achieved universal healthcare for all its people, but it has also been able to develop one of the best medical healthcare systems in the world, another feat that it has accomplished without the advantages other countries have and despite the American attempts to stifle the revolution through the imposition of the trade embargo. The resilience of the Cuban revolution has also been able to raise the image of its leader, Fidel Castro, who is looked upon as a larger than life personality and who has been a thorn in the side of the United States for over five decades.

The United States has, from the very beginning of the revolution, been the biggest enemy of Cuba and it has, time and time again, tried to overthrow the revolution and replace it with a corrupt capitalistic system like the one which existed before. According to the book, the United States is the biggest threat to the achievements of life which the new order after the revolution has brought for the Cuban people. There has always been a possibility that the United States may foment revolt against the revolution by promising a few Cubans a better life to the one which they currently have, an action which would more likely than not destroy the achievements that have been made by Cuba so far. The obsession with Cuba which has been displayed by successive American administrations shows just how potent the revolution has become and this has been the main reason for the imposition of the trade embargo over this country. The irrational fear of the Cuban revolution by the United States government and the policies which have been adopted against it have ensured that this island nation has not had the opportunity to develop its potential to the fullest. However, despite the hostility from the United States, the Cuban revolution was able to have a lot of influence on the world scene as seen in its involvement in the protection of the government of the newly independent African country of Angola from Apartheid sponsored rebels.

Cuba was able to send more than thirty thousand troops to aid the ailing African nationalist government and it is partially because of this action that part of the military power of the oppressive Apartheid South African regime was destroyed. Furthermore, the Cuban revolution attempted to aid other countries such as Congo and Bolivia in their bid to have their own revolutions, although the latter was not successful. The book comes to the conclusion that the United States has for a long time been unfair towards the revolution through its policies and expresses the desire for better relations with Cuba especially during the Obama administration.

Leadership Styles of Baby boomers and Millennials

The economic recession that has in the last few years come to affect the United States has had a huge impact in the lives of many Americans today. This impact has not only been on the economy, but it has also come to affect the working environment of people all over the nation. The economic recession hit the United States at a time when the Baby Boomer generation was on its way to retirement. Many of the members of this generation were not prepared for such an occurrence and this left them without any savings or a means to support themselves after retirement. This created a situation where many baby boomers had no choice other than to continue on with their current employment, and for those who had retired, to look for jobs in order to make a living. The workplace therefore came to be filled with people who would, under normal circumstances, have retired, creating a potential for conflict with the younger generation of employees. The fact that many baby boomers are currently still in the job market has created plenty of competition between them and the current young generation, the millennials. The millennials are those who are currently between the ages of eighteen and their early thirties, and as the most youthful generation, they are finding it much harder than their predecessors to either find jobs and to keep them. In addition, even after they get these jobs, their style of doing their work is much different from the way the baby boomers did things. This has come to raise questions concerning the attitudes towards work that is displayed by the baby boomer and the millennial generations.

It is a fact that the leadership styles of the baby boomers and the millennials in the workplace are quite different from each other. Each of these generations tends to have different ways of dealing with situations which enable them to achieve the goals set by the organization for which they work. The baby boomer generation tends to be completely obsessed with the achievement of results no matter the cost incurred. Since most organizations are headed by baby boomers, the main drive of these institutions tends to be the making of a profit and this has led to conflict with the millennial generation, which is more conscious of the social responsibilities of the organizations for which they work. In matters of leadership, the baby boomers and the millennials tend to have a conflict when it comes to matters concerning integrity and ethics at the workplace. Many millennials believe that when the leadership of an organization ceases to implement the original goals of an organization and instead concentrates only at making a profit at any cost, then this leadership has ceased to be ethical and steps should be take to have such leadership removed. In order to be effective, the leadership of an organization has to have integrity and this means that they have to stick by what they regard to be ethically necessary or worthwhile. It is therefore necessary for an organization’s leadership to have certain coherence in matters of ethics, either between ethical values over time or between values and behavior. Millennials believe that leaders should ensure that their goals or objectives are harmonious with those of the organizations that they lead so that matters concerning ethics do not arise in the day to day running of the organization. Without leadership integrity in an organization, there can be no ethical leadership and this is because integrity and ethics are things which are inseparable especially when one is considering the running of an organization whose reputation depends on how its leadership is running it. While this is a fact, many millennials often find that their workplace is frustrating because many of the baby boomer managers tend not to show any sort of integrity at the workplace, often keeping the millennials in the background where they cannot be able to make their ideas heard or implemented.

Most organizations tend to have a corporate culture whose purpose is to govern the ways through which the people who work within the organization work, interact with one another, and work together towards the achievement of its goals. Furthermore, this culture is heavily influenced by the signs and symbols which an organization is recognized by and this determines the way the people who work within this organization behave, thus they are the embodiment of the organization’s culture. While this is the case, there has been a swift shift in the corporate culture of many organizations as the millennial generation has started going up the ranks of leadership in different organizations. While in the baby boomer generation, corporate culture was based on the formal interaction between employees, the millennial generation has influenced the introduction of a more informal atmosphere at the workplace. While there is still a shared language in many organizations, which is very important in the development of a corporate culture because language is the adhesive that holds a society together and without a common means of communication within the organization, then it would collapse, the way this language is communicated seem to have changed. It is a fact that each generation has its way of expressing itself and this is true of the baby boomer and millennial generations at the workplace, where the latter tend to express themselves in a way that many of the latter do not understand, and the reverse is also true. Furthermore, while the corporate culture in many organizations run by bloomers tends to separate work from their personal lives, in those run by millennials, the opposite is often the case. Millennials prefer working in an informal environment and this has enabled them to bring their work and personal lives together. It is therefore not a strange thing to find that most millennials prefer working from home than at the office. In most instances one will find that it is the baby boomers that prefer working at the office, since this favor keeping their work away from home. Although it is a very difficult thing to happen, the culture of a particular organization is subject to change and this has often come about because of the generational conflict between the millennial and the baby boomer generation. While this change does not come easily, it comes about when more of the latter generation retires and more of the millennial generation takes its place. This has caused the development of a culture where individuals are more attached to their work than previous generations. Millennials, despite their high attachment to their work are also quite strict concerning having time to themselves. Unlike the baby boomers, who would work long hours without going for breaks, millennials prefer working for a certain time and then afterwards do something else which is not work related.

All workplaces have many subcultures which interact with one another for the sake of the running of the achievement of the goals that have been set for the employees. Despite the fact that baby boomers and the millennials sometimes work within the same environment, these two generations do not always see eye to eye on many issues concerning work. Although this is the case in most instances, the two generations have been, out of necessity, forced to work together. Each of these generations have created its own characteristics and sense of identity and an example of this is within the workplace where employees can easily classify themselves socially according to their areas of specialization, membership in a particular union, and age. Although these generations may be diverse, each of them is developed for the purpose of furthering the goals of the organization through different means. In the baby boomer generation, people tended to have mentors in the workplace that would inspire and guide them through their careers. The millennial generation, on the other hand, tends to be extremely independent, preferring to navigate their own way through their career paths. They often see any advice from their bosses, who are more often than not, baby boomers, as being too paternalistic and unwanted. The workplace culture is slowly changing as the baby boomer generation is giving way, grudgingly, to the millennial generation and this is ensuring that the formal workplace environment is becoming informal. While many millennials, just like the baby boomers take their work extremely seriously, this seriousness tends to be accompanied by an informality which many baby boomers would find uncomfortable to work in. Baby boomers tend to take their work so seriously that everything that they do has to be done formally. In such instances where meetings are needed to clarify different things at the workplace, while baby boomers would prefer meeting in a boardroom for a fact to fact consultation, millennials prefer the use of technology to achieve the same goal. The latter have adopted new means of communication, such as social networking, and adapted to them so well that they have become a permanent part of their lives.

The baby boomers are a generation who were taught to function more as individuals than as teams at the workplace. They prefer working in a strictly structured environment with as little feedback as possible coming to them. This is in direct contrast to the millennial generations, who not only prefers working in teams, for greater efficiency, but also has a need for constant consultation with their managers. In order to better manage their workplaces, many of the baby boomer generation, to their credit, have come to adopt teamwork in order to be able to interact more with the millennial generation. This ensures that the employees are able to function as a team to achieve the aims of the organization. Working in teams is a means through which closer ties can be developed between the top management of an organization, who are often bay boomers, with its employees of the millennial generation. The close ties that are developed between these teams help in the reinforcement of the skills of the workforce in such areas as attitude, and knowledge. While previously, many baby boomers and millennials were wary of each other in the workplace, with the former feeling threatened by the possibility of being replaced, while the latter felt resentful because they felt that the baby boomers were not allowing them to advance at a pace which was suitable. It has come to be found that for the two generations to be able to work together there are certain factors, such as corporate culture and policy, the working environment and professional activities, which should not be seen as justifiable in the determination of the effectiveness of the task and responsibility. This has created the need for team building to ensure that the gap between the two generations has been bridged, so that each of them can be able to teach the other about what they know, to the benefit of both of them in doing their work. Team building between members of the baby boomer and the millennial generations at the workplace should be enforced entirely so that it can be incorporated as one of the compulsory norms and values of the institution's corporate culture. Furthermore, there has been the revelation that the skills such as communication skills, the ability to handle crisis and problems in the workplace, the traits of information sharing and motivation amongst workers between the two generations can be extremely helpful in making the workplace more efficient.

Leadership in the workplace is one of the areas where the baby boomers and the millennials have both major differences and similarities about. Both of these generations believe in strong leadership in the workplace to ensure that all the employees are able to effectively implement what their leader wants. This enables the employees within an organization to know exactly what their leader wants and exactly how that leader wants it done and these employees are able to completely focus on the achievement of their leader’s vision. It is a common belief among workers of both generations that the leader that shows integrity in his work and in his vision will definitely inspire his subordinates to follow his example in their own work and this will ensure that a high level of ethics are practiced within an organization because of the ethical leadership inspired by the integrity of the organization’s leader. However, the difference comes not on the area of strength but on how the leader is to present himself to the workers. Baby boomers believe that for a leader to be more effective, he or she has to not only show strength of character towards the workers, but should also remain aloof so that the latter can have the opportunity to do their own work properly. Furthermore, baby boomers in the workplace today believe that they are being overworked and are shown very little appreciation by their leaders. This has created a situation where many have become disgruntled and only continue to work not because they love the job, but because they need an income to maintain themselves. Millennials on the other hand believe in more interaction between the leader and the other workers in the workplace. Millennials have been raised in a culture where there is need to have employment which has meaning to an individual and this has encouraged them to seek more interaction with their supervisors at work. The need to have meaning in work has ensured that many millennials do not stay on one job for too long because of their endeavor to seek meaning and fulfillment, something that is often elusive if one is not determined to find it. It has therefore become a culture among millennials to be constantly learning from their superiors in the workplace in a bid to not only create a path for their own advancement, but also for the purpose of creating space for themselves in the management positions which are currently dominated by the baby boomer generation.

In conclusion, it can be said that while the baby boomers and the millennials may have different attitudes concerning work and the workplace, both of these generations’ attitudes have been formed from the environment within which they were raised. In fact, while the baby boomers may feel differently from the millennials, when it comes to work, it is a fact that a large majority of the millennials was raised by the baby boomers, and it is this environment which has formed their attitudes. Moreover, one would say that these two generations are not as different as many think because of the fact that one generation raised the other. This means that the attitude towards work that is displayed by the millennials, is in fact, the very same attitude that is held by many of the baby boomer generation, only the former are more open about these ideas than the latter. One would further go on to say that the only major difference between these generations is age, and the other differences would not be there had there not been an economic recession which forced both generations to compete for work.

Raging Bull (1980)

Among the greatest films of the drama genre is 1980’s Raging Bull, which starred Robert De Niro as the boxer Jake La Motta and all the evidence from the film suggests that De Niro paid a lot of attention to the details concerning La Motta’s life so as to be as close to the historical record as possible. The making of Raging Bull seems to pay a lot of attention to the issues concerning realism, history and artistic truth, which are the main ingredients in the making of successful dramas. The way through which the actor perceives his role on screen allows him to make an accurate depiction of the emotions that a real life individual, such a Jake La Motta, experienced. The heart of Raging Bull is based on the ability of De Niro to recreate the life of La Motta in particular moments of his life since this enable his to portray the truth concerning La Motta’s daily reality. In the making of the film, De Niro had to immerse himself into the various aspects of La Motta’s life during the different periods of his life, from when he was at his peak to when he was at his worst, and this was with the aim of ensuring that he understood the realities of the role that he was playing. De Niro seems to have take to heart not only the emotional depictions of La Motta but also his physical ones since he worked towards achieving a physique that was as close to La Motta’s as possible. These attributes enabled De Niro to become a living representation of the life of La Motta on film and it allowed Raging Bull to become a critically acclaimed success for many years.

The immersion of De Niro into the life of La Motta is evident in the film as seen through the way he portrays La Motta’s life from the peak of his success as a boxing champion, to his marriage, the jealousy that he has over his wife’s affairs, his estrangement from his brother, and his eventual fall from grace as he has bad encounters with the law. In addition, De Niro took up a training regimen to ensure that he had the body and the making of a boxer and this can be attested to in all the fight scenes in the film. According to La Motta’s own account, De Niro trained with him on a daily basis for over a year in order to achieve the required physical form for the film. The film attempts to recreate all the major fights that La Motta had ever fought in his career in a way that is as realistic as possible and this allows it not only to bring La Motta closer to the audience, but also serves the purpose of showing the level of dedication that De Niro had in preparation for filming. It is evidence for the dedication needed for the filming of drama such as Raging Bull, from the actors who have to completely change their lifestyle so that they can achieve both the physical and emotional form that it needed for the accurate depiction of the various themes involved in the film. The result of such dedication is often the realistic depiction of the film which enables it to be able to connect with its potential audiences at a personal and empathetic level that is as close as possible to their daily real life problems.

Among the biggest concerns of actors who have been selected to portray characters in drama films is whether they can be able to be convincing to the audience. The same thing happened to De Niro and this is the reason why he sought to gain some experience in the boxing ring in preparation for the filming. In addition, De Niro accurately depicts La Motta’s obsession with weight throughout the film and he does this through gaining and losing weight in real life so that he can also adequately depict the emotional dilemma that La Motta had concerning his weight. In the film, De Niro attempts to recapture the specific gestures that La Motta made during his fights as a way of ensuring accuracy and these are used to underline the actor’s naturalistic and historically informed depiction of his role in Raging Bull. Each of the scenes in the film, even the fight scenes, is highly emotional affairs which enable the audience to become directly involved with La Motta, understanding his motivations as well as the circumstances behind the successes and failures that he experienced in his life. This film, however, works towards the clearing of some of the negative images of La Motta during his public and private life as a professional boxer. It attempts to show that, like any other person, La Motta was also human, with all faults and failings that are associated with the race. The image of La Motta that is brought about by the film is that of a person with many complexities. It partially burnishes the common public image of La Motta as being a ruthless boxer who would stop at nothing, nor hesitate in the ring in order to achieve victory. It shows that although his actions seemed to be ruthless on the outside, La Motta still had a conscience, and he often reflected on these actions. Another image of La Motta that comes forth in the film is that of being a player in significant historical events, which ended up being disastrous for him in a personal manner since he ended up losing almost everything that was important to him. La Motta shows some regret for some of the actions he took in his belief that he was doing his best to ensure that he was not only successful professionally, but that his family was also maintained. Despite this, La Motta not repentant, and it is quite possible that the regret he displays is the closest thing to an apology that he is going to make to his fans and admirers for his actions. The film gives a rare glimpse at a man who was both enormously respected and admired by many.

This is an emotional film to watch because it does not have any action but it instead deals with the emotional aspects of the people within it. It has a powerful plot which curiously creates an environment that displays the day to day lives of the characters. When one watches this film, one comes to the conclusion that life is a journey which has its ups and downs and that the best way to handle this transition should not be resistance, but acceptance. In addition, the self-destructive acts that leads to the end of La Motta’s professional career, something which he depends on to earn a living, is highly symbolic. The film itself is not boring because of the heavy drama which is involved in every scene. The camera work is done so well that this film can be considered to be a rare phenomenon in the American film industry of the 1970s. In conclusion, it can be said that this film is highly revelatory of the life and times of Jake La Motta. 

Eat Drink Man Woman (1994)

This is a movie whose plot is set to address the ongoing issues, in Taiwan, concerning the changing ways of the people or society from the traditional Chinese to the more western ways. The plot of the movie is unique, because the conflict in the change is centered on food. It is a story of a retired chef who lives with his three single daughters until the time comes when they meet the loves of their lives. One of the daughters loves cooking like her father and it is her secret desire to become a chef like him. However, this is a challenge for her because it is rare for women to be allowed into the profession, which is male dominated. Despite the fact that the daughters look upon their father’s cooking for them as being too traditional, the meals they share serves to bring their family together, something which is extremely rare indeed in the modern society. Another daughter shows a lot of cynicism towards men until such a time as she meets a volleyball coach to who she is attracted. This daughter completely breaks with tradition by actively pursuing the man that she desires. The youngest daughter is a college student who is quite sexually adventurous and her escapades result in her getting pregnant. The chef’s wife has passed away sixteen years prior to the plot of the movie, and the lack of a mother in the household is something which is realized throughout the film. Had there been a mother’s presence in the family’s life, then the troubles which this family is undergoing would be nonexistent, or minimal.

One of the major themes of this movie is one of self sacrifice as seen when Jia-Jen decides to stay at home and look after her father and her sisters. She lives a single life because of this selflessness on her part and it can be said that she fills the role of the mother in the household. Her sister, Jia-Chien, is the direct opposite of her sister due to her selfish nature; not wanting to be bothered by the affairs of the family as long as all her needs are fulfilled. Jia-Ning, the youngest sister, lives a very carefree life and it can be said that this is because of the lack of guidance that she would have received from her mother had she been alive. Chu, their father, is a well meaning man who has chosen not to remarry for the sake of taking care of his daughters himself. He is a man who, despite the fact that his daughters have grown up and are supposed to move out of the home, continues to live with them. This is a sign of a caring father who, instead of choosing the modern way of letting his children go, decides to follow the traditional way of letting his daughters stay at home until such a time as they get married. The fact that his adult daughters are still living at home creates a lot of tension between them; a conflict that can be considered to be one between traditionalism and modernism.

This is an emotional film to watch because it does not have any action but it instead deals with the emotional aspects of the people within it. It has a powerful plot which curiously creates an environment that displays the day to day lives of the characters. It is similar to the the scenes that are increasingly becoming common in Taiwan, where the traditional way of life is coming into conflict with the modern ways. While some people are trying hard to retain their culture, the younger generation seems to be moving away from it. When one watches this movie, one comes to the conclusion that the old ways are losing out and that the best way to handle this transition should not be resistance, but acceptance. In addition, Chu’s slow loss of his sense of taste, something which he depends on to earn a living, is highly symbolic. The sense of taste can be said to be a symbol of the traditional way of life and the way that it is inevitably going to come to an end. The film itself is not boring because of the heavy drama which is involved in every scene. The camera work is done so well that this film can be considered to be a rare phenomenon in the Asian film industry, because the films from this region tend to have very little camera movement. In conclusion, it can be said that this film is highly revelatory of the way of life, and the dilemmas it brings with it, in modern Taiwan.

Facts about the Theory of Demand

Demand is the economic theory that explains a consumer’s desire and readiness to pay a price for a precise good or service. Normally, the price of commodities and services increase as their demand dwindles while the price decreases when there is a high demand for them. According to Taylor and Weerapana (53), the term demand is a relationship between two economic variables namely: the price of a particular good; and the quantity of that good that consumers are willing to buy at the price during a specific time period. It describes how much of a good consumers will purchase at each price and it can be represented by a numerical table or by a graph. As the price of goods and services rise, the quantity demand by consumers goes down. Siddiqui (35) further describes demand as that effective desire which can be satisfied meaning that desires are simply imaginations. It is required that the demand commodity should be available at a certain place, time, and price. Demand must satisfy the following requirements; desire for the specific commodity; sufficient resources to purchase the desired commodity; willingness to spend the resources; and the availability of the commodity.

Demand can also be used to measure or predict the quantity of commodities and services which the buyers would be motivated to buy in a market at a given time and at a given place. The changes in the price of the commodities that are related to that which a consumer uses affects the market demand for it and an example of this would be the price of margarine (which the consumer does not normally use) is much lower than the price of butter (which the consumer normally uses). Inevitably, the consumer will decide to go for the cheaper product although their preference lies with the more expensive one. The demand for certain commodities may also be affected by the changes of the income of potential buyers, for example, if the income of a buyer is reduced, then he will opt to purchase cheaper commodities in line with his diminished income; but if the income is increased, then the buyer’s demand for the same product at higher prices will increase significantly. The future expectations of buyers almost always have a tendency of influencing the market demand of a product and this is usually displayed by considering the income security of potential buyers. If a potential buyer is confident in his belief that his future income will be stable, the he is more likely to spend more in buying both the commodities that he needs and wants. If however his future income is very insecure, then he is most likely to keep most of his money in savings in anticipation of a bleak financial future than spending it on commodities.

The demand schedule is a table that shows the quantity of demand of a good at the various price levels and it is a very important feature within the market because it helps to predict the future trends in the demand of commodities. In this way, given the price level, it is easy to determine the expected quantity demanded. A demand schedule is normally used alongside a supply schedule and these show the amount of certain goods that can be supplied to a market or markets at given price levels at various times and it is used to indicate that there is an inverse relationship between the price and the quantity demanded. Lipsey and Chrystal (40) state that a demand schedule is one way of showing the relationship between quantity demand and price. It is a numerical table that is used to show the quantity of goods that will be demanded at some selected prices.

Hoag and Hoag (59) state that the law of demand shows an inverse relationship between the price of a good and the quantity demanded of that good. When the value of a commodity goes in a certain direction, the amount of the equal commodity that is in demand goes in the opposite direction. As the price rises, less is purchased and this is indicated by the quantity demanded decreasing. There is a clear evidence of the law of demand at work in our daily lives. For example, when postage rates increase, then fewer Christmas cards are sent because the quantity demanded has fallen as the price has risen. When retail stores advertise sales, then these sales serve to increase the quantity demanded by lowering the price. The buyer response to higher fuel and energy prices will lead to smaller and more energy efficient cars, and in the homes, cooler temperatures and sweaters because there is a lower quantity demanded of energy at the higher price.

One reason why a consumer buys more of a good as the price falls is that the good becomes an attractive substitute for other goods and this encourages the consumer buys more of the good and consequently less of the other goods related to it. As the price of a good goes down, the consumer is able to purchase more of this good than he could before the price fell. Therefore, the consumer appears to have more income but this is not the case because it should be noted that the amount of money that the consumer actually has remains unchanged yet the purchasing power of the money increases as the price falls. The law of demand tells us that people have a tendency to respond to the price changes of given commodities and learning this would be helpful for a trader in fixing the prices of his commodities because he knows how much the demand for that particular commodity will fall if the price is raised beyond a certain level. The law of demand also helps the government in the setting of taxes on various commodities by analyzing the effects of taxes on the demand of these commodities in the market and adjusting the tax rates so that they may be more to the government’s advantage. It is also a very important factor in the planning of when and where to sell commodities due to their demand.

There are however some exceptions to the law of demand and an example of this is the inability of this law to explain why when the price of some goods increases, their demand also increase, and when their prices fall, then their demand decreases with this fall. A good example of such goods are precious stones and metals whose demand will continue to be high when their prices are high and the demand for them falls when their prices fall. A lot of people out of ignorance consider goods of cheaper prices to be of low quality and they buy it less, but when the prices of such commodities become high, then there is a tendency among these buyers to buy more of this commodity.

The law of demand further does not work when in anticipation for the rise of the price of goods; consumers begin to buy more of these goods even after there is an increase in the price of these goods in the present time. Similarly, if the prices are expected to fall in the foreseeable future, the consumers will buy less of these goods even if the costs of these commodities have become even lower in the present. Moreover, the law of demand does not work during the times of war or emergencies because if there are fears of a food shortage, then consumers will buy more food commodities for the purpose of hoarding and building stock. On the other hand, under certain situations, during an economic depression when prices are continuously falling, people tend to postpone their demand and thus buy less at lower prices.

In order to define marginal utility, we shall first define what utility is. Utility is the way defined by market participants of measuring gratification or contentment and how these relate to the decisions that people make while purchasing goods and it measures the advantages or disadvantages of consuming certain goods or services. Lipsey and Harbury (39) state that marginal utility is defined as the difference in utility arising from a change in the rate of consumption per period of time. Marginal utility is the added fulfillment that consumers gain from consuming additional units of commodities or services. It is an essential economic concept because the economists make use of it to determine how much of an item potential consumers will buy. The marginal utility is positive when the consumption of a bonus item increases the total utility while marginal utility is considered to be negative when the consumption of the bonus item decreases the total utility.

Mishra (20) defines the demand curve as the graphic illustration of a demand schedule depicting the relationship between the price of certain commodities and the amount of these commodities that buyers are able and willing to but at a given price. Demand curves are used to approximate the conducts in the market and these are often combined with supply curves to approximate the price at which sellers are willing to put up for sale the equivalent quantity of goods as buyers are willing to buy. The demand curve represents the highest quantities for every unit of time that consumers will take at various prices. The demand curve is used to show the relationships between the diverse quantities demanded at diverse prices.

There are various factors which affect the demand of commodities in the market and this is elaborated by Siddiqui (43) who states that an increase in the number of buyers will increase the demand for the good, for example, the demand for land increases as the population increases. An increase in the price of a commodity expected in future increases the demand in the present while a decrease in the same decreases the current demand. For example, when a good is temporarily put on sale, the people stock up on the good with the expectation that the good will no longer be in the market in the near future. Demand can shift due to the changes in taste over time, for example, the demand for breakfast cereal may possibly be very high in the morning but its demand may turn out to be very low at night. Furthermore, changes in quality also affect demand, for example, CDs cost more than cassettes because the music in CDs is of a higher quality than that in cassettes.

Siddiqui (52) states that elasticity of demand is a measure of the relative change in the amount purchased in response to any change in price or a given demand curve. Price elasticity deals with how sensitive the demand for a certain commodity is to a change in the products own price and in relation to this, there are several factors which determine the elasticity of a product or service and some of these include the following: the more the number of close substitutes for a good in the market, the more elastic is the demand for a product because consumers can more easily switch their demand if the price of one product changes relative to others in the market. Furthermore, there may be significant transaction costs involved in switching between different goods and services and in this case, demand tends to be inelastic, for example, cell phone service providers may decide to include fine sections in contracts or may insist on twelve month contracts being taken out. Goods and services that are considered by consumers to be necessities tend to have a more elastic demand because the said consumers can still survive without luxuries when their financial plans are stretched to their limits. Demand has a tendency to be more price elastic the longer consumers are allowed to respond to a price change by varying their purchasing decisions because it takes time for consumers to notice and to respond to price fluctuations.

References

Hoag, Arleen J & Hoag, John H. Introductory Economic. Singapore: World Scientific, 2006.

Lipsey, Richard G. Economics. Oxford: Oxford University Press, 2007.

Mishra, Sasmita. Engineering Economics and Costing. New Delhi, India: PHI Learning, 2009.

Siddiqui, S.A. Managerial Economics and Financial Analysis. New Delhi, India: New Age International, 2006.

Taylor, John B. & Weerapana, Akila. Economics. Andover, United Kingdom: Cengage Learning, 2007.