Direct to Consumer Drug Marketing

Direct to consumer drug marketing is one of the most influential developments of the modern world mainly because it affects the lives of almost everybody in the world. It is fast becoming a major source of information concerning the various drugs which can be put into use with many people relying on it to get news about the latest drugs in the market and their use. Direct to consumer drug marketing has developed in very unexpected ways and it has become big business for those who run drug companies since many individuals have come to be influenced by this type of drug advertising. It is a fact that among the fastest growing markets today as a result of direct to consumer marketing are those that deal with pharmaceuticals and as a result, the companies involved have come to be seen a threat to the health safety of the American public. This has been because the new form of advertising that pharmaceutical companies have adopted to promote their products have served to undermine the recommendations made by doctors concerning the use of such drugs, especially prescription drugs. In fact, it can be said that this form of advertising has come to revolutionise the way individuals in the society view the consumption of drugs, tending to look at them as quick fixes for their medical problems without any need of looking at the various side effects of the drugs that they consume.

This type of marketing, while being very effective in the provision of information concerning new drugs to the public, also has the negative effect of making individuals disregard their doctor’s advice concerning the use of this drugs and this is likely to create a future crisis in the healthcare sector. Because of the disregard of the advice of their doctors concerning the use of prescription drugs, many individuals in the United States tend not to investigate the side effects of the drugs that they intend to use. This creates a situation where it becomes difficult to judge how certain drugs may end up affecting the individuals who use them since proper precautions are not taken by their consumers. Direct to consumer drug marketing tends to create a positive perception concerning all the products that are advertised because of the fact that they only show the benefits of the drugs and not the adverse side effects that these drugs may have on those individuals who consume them. While this has been the case and despite doctors’ being opposed to the use of such marketing tactics by pharmaceutical companies, it has come to be found that the use of direct to consumer marketing of drugs is a factor that is here to stay and that it is in the best interests of the general public that these companies as well as medical practitioners cooperate to ensure the safety of these drugs to the consumers. While this is the case, it should also be recognised that this form of drug marketing is not as responsible to the consumers as it should be and because of this, it has to be heavily regulated to ensure that there is accountability from the drug companies towards the consumers of their products.

In conclusion, it can be said that direct to consumer drug marketing helps individuals to have an increased understanding of the usage of the various drugs in the market that deal with various ailments. This form of advertising seems to empower consumers in making their own decisions concerning the types of drugs they should consume to treat the various ailments affecting them and it creates an avenue for them to be more informed concerning the drugs that are currently in the market. Direct to consumer drug marketing is essential for the continued well being of those patients who would like to have more information concerning the drugs that are in the market and when seeking medical advice, they are able to discuss the various drugs that have been advertised with their doctors to ensure a wise choice is made concerning the drugs that they should use. It can therefore be said that while direct to consumer advertising of drugs has had the effect of providing more information to consumers concerning drugs that can be used in the treatment of various diseases and other medical conditions, there is also concern that this form of marketing does not show the adverse effects that these drugs may have when used. This is the reason why regulations on this form of drug advertising should be put in place to ensure that the public is protected from those drugs which may be harmful.

The Values within Social Work

All child safety officers follow a code of ethics which is essential for their day to day work and without whose guidance it would be difficult for them to conduct their duties to a satisfactory level. The code of ethics that is followed is a document crafted by the social workers of Australia to act as a guide as well as a means of assisting them to achieve their professional goals. This document works towards identifying the core values and ethics whose purpose is to ensure that there is proper guidance for the social workers in this country to function in an ethical and accountable manner. In this document, there are three core values which function as the foundation upon which all the other functions of the social workers are based and these serve as a general guideline for them when conducting the major responsibilities which have been placed on their shoulders (Tomlinson, 2006). The first of these values is that all the social workers have to ensure that they have respect for all the individuals with whom they come into contact because they have to assume a neutral stance when dealing with the general public. There has to be a realisation that each and every human being is not only of importance but also only one of its kinds and that all the people that the social workers deal with have a right to self determination and to have their well being protected.

The second core value of the social workers of Australia is that they have the duty of ensuring the promotion of fairness and social justice in the societies within which they work and that have to make special provisions for those people who have been marginalised by the mainstream society. These social workers have the duty of encouraging and being advocates for societal change and by doing so, they will be able to eliminate the oppression of the marginalised in society since it is the latter that tend to be mostly vulnerable. The third, and final, core value is that these social workers have the responsibility of displaying integrity in their profession (Australian Association of Social Workers, 2010). This requires that they display such values as truthfulness, precision, dependability, empathy, sensitivity, competence and dedication. The development of this core value by the social workers is aimed at helping them display professional conduct, so that they can be able to act with dignity and commitment not only for their own development as professionals but also for the development of their own communities for the better.

A child safety officer tends to have many responsibilities especially towards those children who are within what can be considered to be their jurisdiction. Social workers have to perform their tasks in the most professional way that they can so that they can achieve efficiency in their work. When dealing with children, they have to provide counselling and any means of support that they can when these children are going through a crisis that may have come about because of such instances as death, an illness, or when there has been a breakdown in the relationship of their parents (Hewitt, 2010). It is the responsibility of a child safety officer to ensure that the members of society are aware of the services that can assist them when dealing with their children or when they observe that a child is undergoing a problem which may need intervention (Zmora, 2012). When dealing with their clients, child protection officers have been mandated with the responsibility of ensuring that they have provided letters of referral or reports that will help these clients obtain services such as crisis accommodation or social security benefits that are open to them (Barker & Hodes, 2007). One of the means through which a child protection officer can be able to gain success when dealing with problems that affect a number of children is through his getting them into small groups and guiding them in sharing their experiences, and this is likely to enable these children to support each other and to learn the social skills that will help them function positively in the society ("Social Work; Findings from Deakin University in Social Work Reported", 2012). Among the most fundamental duties that have been assigned to child safety officers in Australia is ensuring that they assist community groups to plan and carry out programs to help their children, especially those newly arrived immigrants, to adjust themselves into Australian society which is essential for their eventual integration (Cameron, G., Frydenberg & Jackson, 2011). It is essential for the child officer to ensure that he or she conducts research on those community problems which might, both directly, or indirectly, affect children and attempt to come up with solutions for them through contacting their clients as well as looking at the records of welfare and healthcare agencies.

It is a requirement by the laws of Australia for child officers to be vigilant in ensuring that all the children in the country are safe from abuse, neglect and harm within their homes. This is the reason why when the children security department gets any information concerning any harm or risk to a child of any age; it acts on such information as swiftly as possible to ensure the safety of the child involved (Harrison, Ungerer, Smith, Zubrick, Wise, Press & Waniganayake, 2010). If, for example, an officer believes that a child may need protection, then he has to conduct a thorough investigation and evaluation to ascertain the continued safety of this child. While this is the duty of the children’s department to ensure that children are kept from harm, it is also the responsibility of anyone in the public to ensure that he or she contacts the department if there is concern about any children they believe to have been or is at risk of being harmed (Australian Institute of Health and Welfare, 2013). While this is the case, the child officer has to be ethical in his conduct by ensuring that he does not disclose the identity of the person who provided information concerning the child or children in question. This ensures that the child officer has the ability and discretion needed when conduction his investigations and if he find that the information that he has received is credible, then he can be able to take the necessary action to ensure that the welfare of the child is protected from harm.

There are times when child safety officers, during the cause of their investigations, have to visit the homes of those children whose cases are being investigated. It is the responsibility of these officers to show their identity and declare the reason why they are visiting. In certain circumstances, especially where it is suspected that there might be some resistance, these officers may have to work with the police to ensure that they their priorities, which is to guarantee the safety of the children involved (Tilbury, Osmond, Wilson & Clark, 2007). When dealing with children who are of Aboriginal descent, it may be necessary for the child officer to work with a Recognised Entity to ensure that these marginalized people do not feel any more marginalized than they are already (Potito, Day, Carson & O'Leary, 2009). The officer has to be sensitive to the concerns expressed by the individuals whose home he is visiting and must clearly state why he is visiting so that he can be more conclusive in his assessment (Lonne, Parton, Thomson & Harries, 2008). The child officer has to make the individual being interviewed that he or she has the right to either talk to him one on one or to have a legal representative for support. Finally, the child officer has the responsibility of talking to all the children in the home concerning the issues which have brought him to their home.

The child officer has to appreciate the diverse cultural backgrounds of the Australian people because this appreciation plays significant role in the formation of the bonds of work and friendship that make their efforts in the protection of the children in the society a success. Among the benefits which a child officer is able to reap from being appreciative of the diverse cultures in the society is that he will develop the confidence in his ability to do all the tasks that are his responsibility and this will also encourage him to go the extra mile to ensure that he does his best when conducting his duties (Gillingham, 2006). In addition, when working with people from such diverse backgrounds as the Aborigines, he will be able to perform his duties in the best possible way that he knows how and his conduct will be that which promotes the noble principles and practices that are espoused by the Child Safety Department.

The new confidence in the child safety officer will enable him to think of a greater role for himself in taking care of the interests of the children within the society and through working with people of diverse backgrounds, he will be able to attain the skills which are necessary for dealing with prospective issues that may arise in the society or community. This is perhaps the only way through which a child officer can hope to be successful in the community which he is working and it may help in helping the community develop any interest in ensuring that the welfare of its children is protected.

Condorcet and the Attitude towards Technology

When one considers the opinions of Condorcet concerning human development and progress, one will come to the conclusion that he was a man whose opinions of the latter were progressive. One would even go as far as to state that he would have wholeheartedly supported the technological development of the human race because this would lead to the further advancement of the race as well as the improvement of the lives of all individuals within it. Condorcet’s views can be said to have been of the opinion that the development of technology was an essential part of human development and that it was a means through which the progress of the society could be measured. The fact that technology was seen as a measure of the way the human society progressed may have been the motivation behind which Condorcet saw the future of the human race as a whole, and as an enlightenment philosopher, he may have found inspiration in it. In his opinion, the development of technology was synonymous with the development of civilisation and because of this; it did not have a singular origin, instead coming from diverse cultures. If one were to consider Condorcet’s opinion on technology, it can be said that it has the sole aim of increasing the efficiency of production as well as ensuring that human lives are improved.

Among the most fundamental uses of technology is that it provides the means through which suitable methods can be used in solving problems. The use of technology can be said to be an effective means of teaching future generations hence the creation of effective learning environments which is conducive for learning. If Condorcet’s views concerning technology were to be put into practice today, then it can be said that it was necessary for universal education to be provided for all individuals so that the knowledge gained would be further improved by the students. Because of this belief, individuals had to have equal rights to education because this was the main means through which civilisation could be transmitted and as a result, there would have been a swifter development of technology. Civilisation did not have a single origin and in fact, the various civilisations and the technologies that they used had diverse origins hence the need to have an equal understanding between them. In Condorcet’s view, since civilisations were either absorbed by others or amalgamated to form more advanced ones, it was necessary for all the civilisations in the world to develop an understanding of each other because this would be the only way through which there would develop massive human progress.

Technology was not a static form of civilisation, and in fact, it changed constantly as improvements were made to it in order to suit the different needs of its users. in the current world, the use of technology has become so widespread that the demand for it has far outstripped supply and this might as well be a manifestation of Condorcet’s vision for the human race as well as his opinion of where human progress should be headed. It has seen the cooperation at present between companies, academia and governments from different continents and regions that have ensured that there is not only understanding between them, but also the establishment of common goals that can be put into use for human development. While this has been the case, the opinions of Condorcet concerning the cooperation of people from different civilisations have remained true because of the fact that there is no equality between these civilisations and their technologies. In the current world, it is a fact that the technology of European origins has come to dominate the world as he had predicted, and this has put the technologies developed by other civilisations into an awkward position since they have been relegated to the sidelines of human development. Condorcet’s fear that Europeans and their way of life would come to dominate the world at the expense of other civilisations, some far much older, has come true as the western world has come to push its ways over others, without any attempt being made to understand the latter.

In conclusion, one would agree with Condorcet that while technological development is the means through which human progress can be measured, it is also the means through which some civilisations end up gaining power over others. It has become a means through which the injustice of races which deem themselves to be superior have used to dominate others. It is therefore essential for there to be dialogue between different civilisations in the world so that there can be technological development for mutual benefit.